North End Road, London SW6 7RX


12 new homes available for first-time buyers to purchase on a shared ownership basis

*Available to eligible applicants living and working in London*


Shares available from: 30%

 2 bedroom apartments from: £165,000

Full market value from: £550,000


For a copy of the brochure please copy and paste into your browser





Hammersmith & Fulham Home Buy and Be West are excited to announce the availability of new 2 bed apartments for shared ownership.

The Apex is an impressive selection of 2 bedroom shared ownership apartments in Hammersmith. West Brompton Underground station is only an eight minute walk from the development providing links to Central LONDON.




Do not miss your chance to view this New Build development with contemporary, stylish configurations as follows: hallway, open plan living/dining arrangements, double and single bedrooms, storage cupboards and family bathrooms. Several units also benefit from en-suite master bedrooms.


·       Moores kitchen range cupboards

·       Integrated AEG appliances

·       Roca bathroom sanitary ware

·       Hansgrohe bathroom taps

·       Engineered wood flooring – hallway, living room and kitchen area

·       Neutral coloured carpet within bedrooms

·       10 year building warranty NHBC


West Brompton Rail Station

West Brompton Rail Station
National Rail

Lillie Road - 1 min. walking / 22 metres
Bus 28, 306, N28


UPCOMING EVENTS: Will take place on Friday 20th August & Saturday 21 August 2021



The homes will be sold off plan via a virtual viewing appointment only






Visit https://www.handfhomebuy.org/choice/

IMPORTANT NOTE: To avoid disappointment, please ensure your Home Buy application is up to date (such as maximum deposit and annual income), we will not consider any changes to applications once expression of interest is submitted. 


Am I Eligible

All applicants must  live/work in London. 

Maximum household income of £90,000 

Have an up-to-date submitted application with h&f Home Buy 

You cannot currently own a property in the UK or abroad 

Applicants will be prioritised according to their housing need 


How do I express my interest

Pre-qualification: Contact the independent financial advisor, Jack from SRC Financial Services to assess your affordability before expressing interest online to Home Buy.  Email: jack.avery@srcfinancial.com


h&f Home Buy using the link below:



Please note, if you are registering for the 1st time, you will need to wait 24 hours for your account to be activated before you can log back in. 

1. Make sure you are registered with h&f Home Buy using the link below: 


2. Once logged into your account before the deadline, click ‘interested’ on the property that you would like to be shortlisted for: 



Please express your interest to purchase.

Any applications, including phone calls or emails will not be considered after this date and time. 

All of your information must be up-to-date and correct on your application at the time of submitting interest. 

What happens after I’ve expressed my interest

Once you have expressed interest, H&F Home Buy will shortlist in accordance with the shortlisting prioritisation process. Please see link below for details on how we prioritise applicants: 



By submitting your expression of interest form, you consent to be contacted by a 3rd party financial advisor to ensure affordability of buying these homes.



While an advert is still live it ranks your position at the time, but final ranking takes place after the deadline.


If successfully shortlisted, you will need to provide further information to the financial advisor, please see lists below: 

•Full name: 

•Date of birth: 

•Full address: 

•Contact telephone number: 

•E-mail address: 

•Job title: 

•Gross basic salary if employed: 

•Commissions/bonuses/overtime earned in the last 12 months if employed: 

• Last 3 years Tax Calculations and Tax Overviews from the Revenue for the self employed or company directors: 

•Outstanding balance on credit cards: 

•Loan/HP/Student Loan monthly repayments: 

•Maximum available deposit: 

•Do you have a UK passport or indefinite leave to remain? 

•Do you have any Defaults or County Court Judgements in the last 6 years? 



Be West will be provided with the final shortlist of those who have successfully passed the affordability and requirements to be offered a home in line with the allocation policy.


Successfully applicants will be contacted individual after this date to be offered a home at The Apex and will than have 5 days to confirm if they wish to proceed with the purchase of the home.


Once you have accepted to accept the offer the home buying process will start and Be West will support and guide you through this process.


If you have any questions in relation to the buying process of the homes at The Apex please email us on sales@bewest.co.uk or call us on 0208 996 8925. You can visit our website https://www.bewest.co.uk