EdCity
Introducing an exciting new development in the heart of White City, offering a selection of contemporary shared ownership apartments exclusively for those who live or work in the Hammersmith & Fulham borough.
Thoughtfully designed for modern living, each home features high-quality finishes and layouts that maximise space, light, and comfort; all with access to a private outdoor area.
Set in a location renowned for its media and television heritage and next door to Imperial’s White City campus - a £2bn innovation district that brings together world-class researchers and clinicians, pioneering businesses and local communities to turn groundbreaking science into real-world impact.
White City is fast becoming a hub for education, innovation, and creativity. Living at EdCity places you at the heart of this dynamic district, with excellent transport links and vibrant shopping and dining scenes right on your doorstep.
Be among the first to enjoy the benefits of this sought-after neighbourhood. With completion anticipated in Winter 2025, you could be settling into your new home in 2026.



Key Features
1 and 2 bedrooms and wheelchair apartments available
Ready to move in
Home Buy eligibility and affordability checks apply
Estimated Pricing Details Starting from
Wheelchair Apartments
Full market value £555,000 - 25% Share Price £138,750 - Monthly Rent £TBC - Service Charge £TBC
One Bedroom Apartments
Full market value £425,000 - 25% Share Price £106,250 - Monthly Rent £TBC - Service Charge £TBC
Two Bedroom Apartments
Full market value £575,000 - 25% Share Price £143,750 - Monthly Rent £TBC - Service Charge £TBC
Intermediate Rental Apartments
In addition to the Shared Ownership apartments, we will also be offering 15 EdCity Intermediate Rental apartments. These apartments will be ringfenced for teaching staff working in W12 schools and will be affordable to those with a household income of below £67,000.
Expected Launch is in early January 2026
Don't miss out on this opportunity.... If you haven't already registered with H&F Home Buy, please do so by following this link.
Don't forget to ‘opt in’ for property alerts, so you can be updated about this development and other opportunities in the borough.
Express Interest
Once you have an active Home Buy account and the EdCity homes have been advertised on the Home Buy website, you will need to express your interest by selecting the relevant advert and clicking on Express Interest, this will only be visible when you are logged in. You can login by clicking HERE.
If you are eligible, you will be contacted after the advert closes for next steps.
London Borough of Hammersmith and Fulham allocate properties in accordance with the Home Buy prioritisation policy. This is due to the popularity of the shared ownership homes available and the high demand for homes throughout the borough.
For any assistance from the Home Buy team please call 020 8753 6464 or email handfhomebuy@lbhf.gov.uk or visit the Home Buy webpage.
Disclaimer
We have taken all reasonable care to ensure the accuracy of the information provided on this page; however, it is intended for general guidance only and may be subject to change. The Council does not guarantee the accuracy or completeness of this information, and all details are provided for illustrative purposes. Images displayed are of the show home shared ownership apartments.
The Council undertakes continuous development, so specifications and particulars may vary over time. Nothing on this page constitutes a formal offer, invitation, or contract to purchase any property, and no reliance should be placed on the information provided.
All plans, descriptions, dimensions, and measurements are approximate and for guidance only. This information is given without responsibility on the part of the Council.